Merge Tags allow you to pull information from BuddyCRM database fields into marketing content, for example within emails, landing pages, or webhook templates.
In Admin > Template List > Merge Tags, you will find the area where merge tags can be created, to make them available for use in these other areas of the system. At the top of the screen you will find the list of BuddyCRM modules:

Selecting a module will load the available fields from that area into the grid:

Click add tag against the field you want to make available, then enter the tag name – we suggest keeping this as short and simple as possible:

Hit save to make this available in the merge tags areas of the other modules like the email builder.